Your ebook is failing. Just embrace the truth (we both wish it were different) and let’s start examining the problem. All too many authors have ebooks that aren’t generating the sales that they were hoping for. Let’s suspend all of the obvious reasons (like poor writing or an unorganized structure) and look at ebook marketing as a whole. While Kindle publishing is an easy route for writers to take, this ease has made certain areas harder for writers to grasp.
Here are all the reasons why your ebook is failing.
Your Description Sucks
Let’s change things around for a second. You aren’t selling a book. You are instead selling a description.
Believe it or not, this small change in perception is going to boost your sales exponentially.
That’s not saying that your ebook should be bad, but that you have to better grasp Kindle marketing to have a successful ebook. The number one factor in your sales is the description.
Have a winning description? Then you’ll have a winning book. Have a poor description? I’m sure you know what followers.
Your description has to be succinct, interesting and organized. Start with the main character or concept, tell the reader a little about what he or she can expect and leave a cliffhanger. Yes, that’s all there is to it.
As a self-publisher, you have to worry about distribution. Yes, Kindle is great for distributing your ebook, but it’s hardly the only way. There are retailers, ebook marketplaces (aside from Kindle) and tradeshows where you can sell your book. Not to mention all of the other ebook platforms out there: Barnes & Noble, iBookstore, Kobo, Google Play, Smashwords, etc.
A publishing house would utilize as many distribution channels as possible to ensure that people saw your book. Why aren’t you doing the same? It’s true that Kindle is king of the self-publishing kingdom, but why aren’t you entertaining the rest of the royal court?
Get your book out there.
Where’s the Marketing?
Once again, let’s draw a parallel to a publishing house. If you had your book published by a commercial publisher, then that company would be utilizing its marketing department to make sure that everyone hears about your book. There would be articles in the newspaper, online reviewers would receive early copies of the book and magazines would be ranting about it.
So, why aren’t you doing the same? While you may not have the same skills as a whole marketing department, you can still increase your exposure by using social media, your personal blog and (gasp) even asking newspapers to review your book. You can also take out magazine ads or ask bookstores to host an event for you (though they should be carrying your book before you request this).
I’m Selling to Whom?
What is your audience? Are you selling to the elderly, teens or a specific market like 40 year olds that still live with their mothers? Regardless of how broad or specific your market is, you need to identify it.
Yes, this is why your ebook is failing. Most writers make their book, publish it and don’t think twice about who is going to read it. Why is this important? First of all, you can only write a winning description by understanding the people that would want to read your book. Writing it for teens when housewives would read your book is a big no-no.
This is also important because it will craft your ebook marketing strategy. For example, why would you waste money taking out a newspaper ad if your audience is too young to care about newspapers? Your entire strategy revolves around knowing who will read your book.
Finding your audience can be a little difficult (we have another article all about this), but you basically have to consider what type of people commonly read books like yours. It’s OK to look at your competition and see who they are selling to. You will often be selling to the same people.
Want to know the number one reason why your ebook is failing? It’s because you don’t have a strategy. Most writers are so concerned with publishing their ebook that they forget that more work has to be done. Finishing the book just means that you have to move on to marketing and advertising it. If you get a strategy in place and ensure that people are exposed to your book (and that you have a great description), then you are sure to increase your sales.