If you currently have an author blog, then you are ahead of the hundreds of other authors that haven’t gotten around to putting one up. However, the sorry truth is that you may be making some blogging mistakes that are hurting, not helping your sales. Here’s an overview of some of the common author blog mistakes and how you can fix them.
Traditional SEO tells you to make pages and posts about certain keywords. For example, if Chuck Palaniuk were to use this perspective, then his blog would be targeted towards phrases and words like “soap,” “project Mayhem” and “choking.” This works if you’re trying to make money via AdSense or affiliate ads, but that’s completely wrong with an author blog.
You need to target only one keyword, and that’s your name. Make sure that your name is featured prominently on the blog so that it shows up if someone is trying to find you. People will only look for your name when they are searching Google. While other keywords are fine for the major Amazon search, it won’t work with your blog.
No Contact Info
At least 70-75% of authors do this because it doesn’t seem important. Why would someone want to email you? It may not seem immediately obvious, but the truth is that some people, important people, may want to contact you. For example, someone may be creating a seminar or book signing opportunity and he or she wants you to participate.
Many marketing opportunities like this might slip through your fingers if you fail to just add some basic contact info.
Little or No Book Information
What are you saying about your books? Some authors don’t even add basic information about their books on the blog, but most will just copy their information from Kindle. Sure, that’s fine, but you can do better. The Kindle page is meant for someone who wants a quick look at your book, but you can go on much longer with your blog.
Give people some more detailed information, and let them know a little about the book. Don’t spoil everything, but don’t miss the opportunity to get sales from people who just want a little more before buying.
Everyone expects you to advertise your books on your blog. No one’s going to blink an eye when you have a link to your Kindle page. However, people might feel appalled and overwhelmed if you also have AdSense links, pop-ups and affiliate links to other products and services. It doesn’t make any sense. For example, imagine going to Stephen King’s website and finding PPC ads. How would you feel?
You obviously want to make money as a writer, but focus on your writing. If you want to do PPC, then start a separate website for that.
No Scheduled Blogging
What is your blogging schedule? Do you make a new post once a day, or what about every Wednesday? You need to have a schedule if you want to keep your readers happy (and willing to buy your new books). Why does everything have to be scheduled? Because people that like your writing will visit your blog when they want to see your new post.
If your posting is erratic and unscheduled, then guess what? Your readers will visit sporadically. Just set aside a day or two and make a new post.
What is your blog offering your reader? It has to be more than a bastion for your books. Yes, you love your writing, and so does everyone else coming to your website. However, your blog has to offer more than this. Give people value, give people something that they will come back for. If you do that, then you’ll have more visitors and a better audience.
Making an author blog is essential, but it’s even more important to take care of that blog and ensure that you do all the right things. If you don’t, then it might end up actually hurting your efforts. If you follow all of the tips above, then your readership (and sales) should definitely improve.