Although you wouldn’t immediately associate having a podcast as being a good way to market your brand as a Kindle book writer or publisher, it really is an excellent way to reach a much wider market and even prove yourself as an authority on whichever niche or topic you happen to specialize in. Additionally since not many authors or publishers are hosting their own podcasts (at least not yet), it can really provide an excellent way to distinguish yourself from the crowd as well.
While most people know what a podcast is by now — and are no doubt enjoying many of their favorites presently as well — not so many know how to actually go about starting one. Fortunately, it’s much easier than you might initially think, and we’ve provided for you all the four core steps of starting your own podcast below.
>> Step 1: Planning
Planning what your podcast is going to be about specifically is obviously the first step in the process. But planning — usually even weeks and months ahead of time — what your particular podcasts will be about is absolutely crucial to your success. As is using this time to book or set-up guest hosts or interviews to take place within them.
Believe it or not, many of these relationships first bloom on social media outlets — most notably Twitter. Brokering a connection via following them and sending them a few messages — as well as reading their blog or other published works — is all that’s really needed to establish a simple platform with which to approach and subsequently request their presence on your podcast.
>> Step 2: Creating
While you’re obviously going to need basic audio recording software to create and record your podcasts, Skype is absolutely perfect should you need to incorporate a guest host or someone that you’re interviewing live on the podcast. And since it’s exponentially cheaper (not to mention easier to record and integrate into your podcasts main audio) than using a landline or cell phone, the more’s the better!
>> Step 3: Editing
Easily one of the most overlooked aspects of podcast creation — at least amongst those first starting out or who are completely new to the podcast realm — is editing your podcast. Just as it’s inherently important to edit your written works for your Kindle books, it’s just as important to edit your podcast audio so that is free of errors and other unwanted audio buzz or chatter.
The common consensus is that Audacity is far and away the best audio/podcast editing software for the PC and Mac. And even better yet, it’s free! If you happen to have a Mac and are looking for something a bit more powerful, however, than Amadeus Pro might be more up your alley. Just don’t be afraid to try various software out — especially if it’s free — to see what works best for your particular podcast creation and editing style.
>> Step 4: Publishing
Publishing your podcast essentially comes in two separate steps. Firstly, you’re going to want to host and upload (see also: backup) your finished podcast’s audio files, and by all accounts there isn’t much better a service for this than Amazon S3 (with Bucket Explorer). Essentially, it’s incredibly cheap, secure and effective cloud hosting, and you’ll be hard-pressed to find a better, cheaper alternative.
Next, you’re going to need a plugin on your site to enable the podcast to be played there directly. And since you’ve no doubt followed our advice in past posts on this blog and have your very own WordPress blog to market yourself as a Kindle book author and publisher (or at least we hope so), all you really need to do is to install the free Blubrry plugin to incorporate your podcasts into your blog and you’ll be all set. Basically, the Blubrry plugin allows your podcasts to be played directly from your blog while also providing a handy downloadable link for any of your readers/listeners who’d like to take your podcast episodes with them on the go.