Selling books on Kindle is only getting harder because there is always more competition, but you can win the battle by use these tips. Most of them are easy to implement, and they can give you the edge to sell more books.
If people like your book, then they’ll want to follow you so that they can see what else you are doing. You should upload a good picture of yourself and include a link to your personal blog and Facebook account. This can help build an audience of loyal readers. Even if you use a pen name, you can include your blog or other types of social media information.
You are given plenty of tools to format your book’s description. Amazon allows you to include tables, images and so on, but few people do this because they are afraid of HTML. Go read about Amazon’s formatting rules and make your description look more presentable. Not only will this look better and be easier to read, but it will look different, and difference always prompts people to buy.
Know Your Niche
You should know your niche better than anyone. Whether you’re writing an historical fiction, or about robot zombies fighting to survive against aliens, you should know what makes your readers tick. Use words, images and other tactics to make them hungry to buy your book. You probably like the niche as well, so what makes you anxious to buy a new book?
Think about the Buyer
This is similar to the above tip, but a little more encompassing. Look at your book’s listing not as the writer, but as a buyer. Would you buy your own book? If not, then fix the problems. If you would, but you would hesitate a little, then see what isn’t working and correct it. You know what it’s like to buy books, and you know what turns you off to a potentially good book. Use this insight with your own book.
You’re probably not a professional graphic designer, but you can still make a good cover. You can find a powerful image from a stock photo website and add some words to it. Just be sure to check the cover for misspellings, make the text large enough so that it’s easy to read and don’t make the title too long. “How to Find, Capture and Raise Sea Turtles With Nothing More Than a Net and Good Reasoning Skills” would sell much better as, “Find and Capture Sea Turtles With Minimal Fuss.”
Don’t Promote Until Ready
There are many ways to promote a book. There are paid ads, forum marketing and social media leveraging, just to name a few. However, you shouldn’t promote your book until you’re really ready. If you don’t have some reviews and you aren’t sure if your book is in “working order,” then now is not the time to promote it. You don’t want to wait too long, but you want to make sure that everything is ready.
Price your book correctly. If you are selling a short guide for lead generation, then $0.99 is perfect. People know that they are getting a short guide, and they’re happy to pay this price. However, pricing a full textbook or fiction novel for $0.99 would be foolish. Customers would worry about the quality. It’s better to price around the $2.99 to $9.99 area. If you have a special interest book, then you might want to consider an even higher price tag of $20 to $40 or higher.
Nothing is worse than having your book in the wrong genre. You’ll be avoiding your real customers, and only finding people that won’t be interested in your book. Do some competitive research on Amazon to find the right categories to place your book into. The right category or subcategory can make a big difference in the discoverability of your book. Also, be sure to use some good and relevant keywords so that people can easily find your book.